Creative Marketing Designer/Director
Creative Marketing Designer/Director
Proven expertise in executing creative strategies that increased audience engagement by 50%, improved MQL conversion rates by 30%, and boosted production efficiency by 40% in a B2B SaaS environment.
Innovative and results-driven Creative Director with 15+ years of experience leading multidisciplinary teams.
Fun explanatory video about the different kinds of phishing scams.
Sherlock Holmes-themed awareness campaign aimed at end users to demonstrate the dangers of AI-powered phishing attacks.
This project required not only the usual script/storyboarding, editing, etc., but the integration of live-action video with motion graphics, a unique challenge that I met with gusto.
The client, Wavestream, needed to showcase a product that didn't - technically - exist yet. I created and animated a 3D model for this video.
I wrote, storyboarded, voiced & edited this in my last role at an internationally renowned cybersecurity provider.
Fun outbound B2C marketing campaign highlighting the types of corporate employee to NOT be. I wrote, voiced, scored and edited the entirety of this project.
A fully-animated cartoon commercial for the services of Simplified Capital.
A direct-to-customer piece extolling the virtues of upgrading a service.
A gorgeous community featurette, 100% shot in-camera (drone & ground) and edited by me as Head of Creative Video for Red8 Media.
Catherine Alexandrow, Sr. Content & Campaign Marketing Mgr.
Graduated with a B.S. in Communications, and spent the last 20 years building brands, designing media, and working with everyone from Yahoo! to the United States Navy.
A dedicated, experienced marketing professional. An unrelenting creative force. A classically-trained Jazz drummer. A loving "Dadda" and husband. A Halloween enthusiast. An unapologetic lover of Ghostbusters II.
In my most recent role as Creative Media Manager at Cofense, I brought together teams of videographers, actors, audio professionals, graphic designers and more to create engaging, educational marketing content that helped Cofense breach over 1.1 million views on YouTube alone in less than one year. I made dozens of daily, weekly, and monthly assets, shot live footage, created motion graphics and custom logos, wrote and recorded custom music and sound effects, and more.
I'm looking for an opportunity to put my personal stamp on a new role, to work with a team that runs on clear communication, and to make a genuine impact. I want to align myself with a company I believe in and where I can create positive change. I am always honing my skills and learning more, and am open to taking on challenging projects. Let's chat!
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